RP: What’s required to transform an organization’s product development system? The key is understanding how best to integrate these efforts and that’s where LPPD is so effective.
PLANET CENTAURI HOW TO TRANSFORM FULL
This activity requires the full participation of the entire organization. One of the key characteristics that differentiates lean product and process development from more traditional methods (and some more recent methods that might be labeled as lean) is the focus on creating new value streams – that is to say, all the activities required to deliver the product to the customer. Too many organizations still think of product development as something the engineering department does to them, instead of treating it like the incredible opportunity that it is. JM: Great product development is the ultimate team sport – it requires collaborative effort from all areas of the company (manufacturing, engineering, marketing, Finance, HR, etc.) in order to create a high-powered development system. You said that product development is not an “engineering thing, it is an enterprise thing.” What does that mean? RP: That brings up another point from your talk. It is a game changer in the truest sense of the term. It should be a central part of every company’s annual policy deployment process. Lean product and process development represents a powerful and sustainable system for developing both innovative, value-added products and successful new value streams. It also requires a level of organizational collaboration that can become a competitive advantage in its own right. In addition to delivering products, the new product development process determines 60% to 70% of ongoing operating costs and quality potential. New products can add significantly to your top line and help you to grow your business. There are numerous examples of companies that, through product development, changed not only their organization and their industries but also the world.Īt an enterprise level, product development is one of the few activities that impacts your top line, your bottom line, and the overall performance of your organization – for better or worse. Jim Morgan: Every time you develop a new product you have the opportunity to change the trajectory of your organization – to create a new future for it in a very real sense. Roberto Priolo: In your talk here in São Paulo you said that product development was creating the future.
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